The A Player: Attracting and Retaining Top Talent

Guest: Rick Crossland

As part of the thought leader series, Rick talks about his book, The A Player. He shares his key findings about what organizations are doing and not doing that impact their ability to attract and retain the best employees. Here are some of the topics Rick and Maureen discuss during the interview: 1. What is the definition of an A Player, and what differentiates them from a B or C Player? 2. I don’t think I want a B or C Player piloting my next airline flight or performing my next surgery. Why then do managers and business leaders tolerate B Players on the team? 3. What happens to the B and C Players? Can they be coached into become A Players? How long does it take? 4. What if my C Players become B players. Isn’t that good (enough)? You will walk away with a clearer understanding of what “A Players” are and how to create an environment where your organization attracts and retains them.


Rick Crossland

Listen On:



Board Leadership, Coaching, Leadership Development, Leading with Care, Team Effectiveness, Workforce Development


Definition of an A Player, B and C Players, Coaching, Organizational attraction, Retention strategies