George Limbert was the President of Red Roof, a leader in the lodging industry. He initially joined as Red Roof’s inhouse General Counsel, and today leads an organization with over 660 properties serving millions of guests each year in the United States, Brazil, and Japan. George led a strategic transformation of the business and is working to manage interdepartmental challenges as well as demand to create operational efficiencies. He is a member of the board of directors of the American Hotel and Lodging Association, the voice representing every segment of the lodging industry in the United States.