Khoo Hock Aun believes humanity has to regain a planet-centric perspective valuing the relationships it has with the natural and social systems supporting its existence. Businesses and corporations that actively engage with the ecosystems they work in need to formulate new innovative approaches to decrease their negative footprint, increase their productivity and deliver more equitable returns. In more than 30 years of experience as a journalist, managing regional trade associations, closely following technology trends, formulating multi-stakeholder based sustainability standards and in encouraging innovation, he strives to achieve a fundamental shift in the way the world is viewed at the individual, organisational and market level.