Soon Yu is an international speaker and bestselling author on innovation and design, who has been featured in The New York Times, The Wall Street Journal, The Washington Post and Entrepreneur.
He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments and Signature Communication.
Yu most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Yu created a two billion-dollar innovation pipeline, established three global innovation centers and initiated industry-leading design best practices.
Prior to this, he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award